Campus Mapping || A More Strategic Approach to Ministry on Campus

 

While at a conference last summer I had the chance to sit in on a session led by Creighton Alexander, Campus Pastor at the University of Alabama Wesley Foundation, where he talked about coming up with a strategy for ministry on campus.

He shared a lot of good stuff, but there was one idea in particular that seemed to jump out at me — and has stuck with me ever since — and it’s the idea of “mapping our campus.”

There’s a good chance that many of you already do this — in fact, we all do to a certain extent because we all have “strategic relationships” across campus (and if we don’t, we should!) — but Creighton’s idea, while simple, was profound to me.

He suggested taking a physical map of our campus — or even better, having a student draw a cool rendition of the campus — and beginning to identify all the different places that our ministry currently has relationships, partnerships, a population of involved and/or invested students, etc.

By using push-pins or sticky-notes we can quickly and easily begin to see the places where we are making inroads — as well as where we are MIA.

Again, it’s simple in concept and it may not reveal to us things that we don’t already know (for example: we may already know that we don’t have much of a presence within the Greek life or Athletic Dept. or that we have a lot of initiatives geared towards first year students), but when we sit with a physical map in front of us — showing a lot of activity in some areas of campus, and relatively no activity in others, the visual reality has the potential to radically impact our ministry approach and efforts in the upcoming year.

The reality is that if we want to see change on our campus (ie. more influence with different parts of the campus community) we will likely have to take some intentional steps towards making this happen. Mapping the campus could be a great way to assess where we are, and discern what direction we should move in for the future.

What do you think?

  • Would having a physical map like this help you to be more strategic with your ministry efforts than you already are?
  • What are the potential benefits and drawbacks to campus mapping? Is there reason to avoid this strategic approach to ministry on campus?
  • How might it help, or hinder, your students and student leaders to have visual representation of your ministry on campus?

Take a moment to share your thoughts on campus mapping, as well as your current strategies for intentionally reaching out across the campus.

 

3 thoughts on “Campus Mapping || A More Strategic Approach to Ministry on Campus

  1. as a self proclaimed ‘map guy’ I really like the idea of campus mapping to get a visual on what is happening on campus and where we are (or are not). I also like the idea of me doing this as a campus minister (by my self–kind of a self assessment of where i am and where i spend my time on campus) AND having our student leadership team do this at the beginning of the year as a group–I think it will really help us to focus on our role and influence on campus. thanks Creighton & Guy for the ideas!

    1. Hey Joseph!

      I think you’ve added a great layer to this idea in creating an additional map that includes the reach of our student leader. I’d be willing to bet that our collective reach is much more expansive that we would initially think. I can also see how this might provide opportunities for more intentional ministry efforts to take place in areas that we did not realize we had a presence. 

      THIS IS WHY I LOVE WHEN PEOPLE COMMENT — there’s so much more to be learned! And so much that each of us can bring to the table.

      Thanks Joseph!!

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