* A Catalyst nugget from Michael Hyatt

In an increasingly noisy world, how will we be heard?

Michael Hyatt suggests that we need a platform.

There are 3 major benefits that a platform can yield:

1. Visibility
2. Amplification
3. Connection

Given the work we’ve been called to, these elements are essential — but incredibly challenging to obtain given the noise of our world.

Hyatt was quick to point out, however, that it’s never been easier for the “average Joe” to build a platform.

You can build a powerful, personal platform in just 5 steps:

1. Start with WOW!

Great marketing only makes a bad product fail faster. ~ David Ogilvy

Wow is about exceeding people’s expectations. We need to know there needs, and exceed them. We need to give them an experience worth remembering. Products, services, experiences need to wow them!

We need to constantly be asking the question, “how do we add more value to what we offer people?”

2. Prepare to launch.

Be willing to accept responsibility for the outcomes. YOU are the Chief Marketing Officer!

Think BIGGER. Force yourself outside of your comfort zone. Put a date by it – it makes you move with intention. Get clear on what you’re trying to accomplish.

You need a pit crew. You cannot go it alone.

3. Build your home base.

Social media framework:

1. Blog – 100% control – home base
2. Twitter, FB, etc – embassies where we connect with others
3. Places where we go to read about our trade.

4. Expand your reach.

Share stuff that you’re really passionate about.

Give stuff away. “It is more blessed to give than receive.” Acts 20:35

5. Engage your tribe

Start a conversation.

Ask the right question.

You are the host of the party, begin a conversation that others want to continue on.

—

A lot to chew on here.

And if you’re uncomfortable thinking about ministry through what feels like a very business-oriented lens, then I’m sure you’re not alone.

So from this short little synopses, what do you take away from this?

How might a more intentional approach to building a platform impact your ministry?

What do you struggle with when it comes to this idea of “building a platform?”